Apong is the rice beer of the Adi people of Arunachal Pradesh and of several related communities in the Siang, Dibang, and Lohit valleys of northeast India. It is the daily drink and ceremonial beverage of Adi culture, produced by virtually every household, served at every significant occasion, and deeply embedded in Adi cosmology and social practice.
The Adi people number approximately 140,000 and live primarily in East Siang, Upper Siang, and Lower Siang districts. Their forested valley territory is part of the Himalayan biodiversity hotspot, providing ideal conditions for rice cultivation and for the wild and cultivated plants used in Apong production.