Every gin in the world, regardless of country or style, must have one thing in common under EU law: juniper (Juniperus communis) must be the predominant flavour. Everything else — the citrus, the floral notes, the herbaceous complexity — must play a supporting role to that distinctive piney, resinous, slightly medicinal character that juniper berries provide.
This single rule creates the gin spectrum. At one end, a classic London Dry Gin expresses juniper front and centre, supported by a disciplined selection of perhaps 4–8 botanicals (coriander, angelica root, citrus peel, orris root) in precise proportions. The result is a product designed to stand clearly in a dry martini or a gin and tonic without apology or decoration. At the other end, a contemporary craft gin might pile in 20+ botanicals, using juniper as a legal baseline rather than a flavour destination, and express lavender or cucumber or cardamom or Sichuan pepper as its primary personality.
The New Western or Contemporary style is not a legal category at all — it is an industry and consumer shorthand for gins that use the base EU Gin Category 22 framework (which permits post-distillation flavour additions) to create products where the flavour profile departs significantly from the juniper-forward London Dry template. These gins are perfectly legal; they simply make different choices within the wider permitted space.